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About Diversity, Fundraising, Safety, Public Relations, Hiring, etc.

Diversity, fundraising, safety, public relations, hiring and more.
Diversity - An Interview with Stephan Reeves
Many private schools have developed diversity policies. I asked Stephan Reeves, a partner in a consulting practice called Montage Diversity Consultants, to answer some questions about diversity in general, and more specifically, about attracting teachers of color.
Diversity - Attracting Teachers of Color
Private schools say they want to attract teachers of color in order to achieve "diversity," the watchword in politically correct circles these days. Yet only 9% of private school faculties are teachers of color.
Diversity - It Starts At The Top!
A diverse school community doesn't just happen. A proactive school leadership sets the tone. Leading by example allows diversity to trickle down through faculty, staff and students. Ignore diversity at your peril in our multi-cultural, pluralistic global society.
Financial Management - 10 Ways To Cut Energy Costs
Soaring energy costs can devastate your school's operating budget. Here are ten ways to reduce your energy costs. Written with small schools in mind.
Financial Management - 5 Thoughts On Building An Endowment
Building a solid endowment for your school today will pay handsome dividends in the future. The process takes years, even decades. Here are some points to consider.
Financial Management - 5 Ways To Avoid Employee Fraud
Technology is revolutionizing the way we live, work and teach. It makes us more productive. Assuming that we don't just add technology as another layer on top of our old way of doing things, technology can actually save money for your school.
Financial Management - Managing Gifts
The donor has given you a large gift. Now you need to make sure that your school complies with all the terms of that gift, both implicit and explicit. Don't neglect this most important task.
Fundraising - 3 Tips for Success Online
Your younger alums do everything online. They'll appreciate the convenience and ease of contributing to their alma mater online too. Here are three advantages to online fundraising to use as talking points with your board and staff.
Marketing - Is Accreditation Necessary?
Just because a school claims membership in a state, regional or national association doesn't mean that it is accredited. Many schools claim to be 'accredited' when in reality they are not. Accreditation is a status granted by organizations which have been authorized by state authorities to do so. Accreditation is a highly prized designation which has to be earned by the accredited schools.
Marketing - Planning Your Web Site
Your Web site is often the first thing the outside world sees of your community. You need to plan the design and production of your Web site carefully so that you end up with a site which is attractive, user-friendly and rich in detail. My colleague, Brian P. Hoke, of Bentley and Hoke, LLC, offers sound advice on how to proceed.
Marketing - Promoting Your School
Your school has a Web site which has been professionally designed. It's a wonderful complement to your catalog and video. They are public relations masterpieces. Now all you have to do is just wait for the admissions inquiries and referrals from consultants to roll in, right? Not exactly. There are several things you can do to optimize your marketing efforts and your Web site.
Public Relations - Preparing For The Worst
No headmaster can be too prepared for the worst. And when the worst happens, you cannot delay. The authorities and the media, parents, students, staff and faculty - all will be hanging on your every wrod and move. Best to have a contingency plan ready to roll out.
Public Relations - Prove That You Don't Discriminate!
If you file a Form 990 with the IRS, then use it to show compliance with anti-discrimination laws. Here are some tips on how to do that.
Safety - Using Cellphones
New York City Schools Chancellor Richard Green banned cell phone use in 1988. That was pre 9/11. In April 2006 Mayor Michael Bloomberg ordered that the ban on cellphones be enforced. Public school parents are outraged and several are suing. On the other hand most private schools permit cell phones. Why? What's going on here anyway?
Safety - Web Photos & Safety Issues
Don't expose your students to pedophiles by posting children's photos on your Web site.
Strategic Planning - 3 Tips
Strategic planning is an exercise like accreditation in which every school worth its salt must engage. The future viability of your school is at stake. Alan Kennedy lays out a roadmap for the process.

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